It’s Not Just a Bag!

Increasingly, customers are looking for new ideas, not necessarily new products to use in their promotions. It is always interesting to me what products are being used by different industries to market their company. If we sell the same one product to 7 different companies, we would get 7 different idea or 7 different uses. I decided today just to highlight a few products and how they are used. Maybe this will spark some ideas at your company to help you find a different way to use these product ideas.

Hotels, resorts, spas, and cruise lines have come to rely on bags as excellent marketing tools in their resorts to create continuous brand awareness and forge lasting relationships with their visitors, both business and leisure travelers. The creativity seen in their use of bags offers wonderful insight into how such a cross-functional promotional product can be leveraged for ever-increasing market exposure.

Here is a case history from our packaging manufacturer on how bags are used for the travel industry:

Just as with leisure travelers, hotels rely heavily on the business traveler for their success. A national hotel chain was looking for an elegant way to welcome its premier business travelers upon their arrival and turned to their promotional consultant for creative ideas. The consultant’s solution? A Reverse Trapezoid Euro tote. The hotel’s premier members received this unique bag upon check-in and each one contained a bottle of specialty water, gourmet snacks, and a coveted key to the hotel’s concierge door. What made this choice of bags so creative was its distinctive shape, which in the eyes of the hotel’s manager, symbolized a mountain or peak to be summited.  Imprinted on the bag was simply the hotel’s logo and a cleverly apropos tag line, “You Have Arrived!”

This tag line held a deeper reference than simply its literal sense of having arrived at the hotel. It also provided a figurative sense in that by receiving this bag, they had earned the rewards of their premier membership – a sense of accomplishment for reaching a pinnacle which was now being rewarded. And the message was further reinforced the moment they inserted their key to access the concierge door! For the hotel, the distinctive shape of the bag augmented their current branding campaign and resulted in an increase in business travelers qualifying for premier membership. They quickly realized that, when delivering an important message, it’s all about the presentation!

This same bag can be used for wedding favors to great customers who arrive at the hotel, imprinted with the bride and grooms name or for a convention where your theme can be imprinted on the bag. In both cases the bags are very elegant looking and inside can be the event itinerary, some type of snacks and any mementos that the convention or bride want to present to their guests.

Another great idea for hotels, cruise lines or destination resorts is the drawstring backpack. It allows your guests to explore the surrounding area, go on a cruise excursion, to the beach, an area park, or local museum. A drawstring backpack is the perfect promotional item to give away to your customers to carry towels, books, sunscreen, cameras, snacks, maps, and so much without having to worry about where to put all of their belongings. Many people forget to pack a smaller bag when they are on vacation so this is a great branding opportunity for the hotel/resort/cruise line or travel agent.

So many wonderful ideas for such a simple item.

PowerTools Again – Its good for you!

Last night was the third meeting of our women’s networking group from the idea of PowerTools for Women in business by Aliza Sherman. It amazing how much good a 2-hour session can be when everyone is focus on the questions at hand. As I explained in a previous post it is not a leads type group. We are successful women business owners who come together over wine and cheese to discuss our businesses, how they work, how they don't and what it takes to build it to the next level.

We had a newcomer in our group last night who was so amazed and what we were discussing, that she said., “I am going to give up therapy, this is so much better!” and it is. Our topics last night included how to sum up what you do in one sentence. It is not as easy as it might sound. Our company has been looking in to different forms of growing the business and one of the websites I went to recently was a VC company. They had a list of criteria for sending information to them and the very first piece of advice they gave about writing your business plan (In PowerPoint slides no less) was how to sum up what you do in one sentence.  Some of us came up with very good sentences and others had long run on sentences. However you describe what you do, it should bring up more questions from those who ask allowing for more dialog.

We also discussed “the biggest mistake we made in business and what we learned from it”. This was very comforting to know that everyone goes through pretty much the same things you do in running your business.  We each feel better knowing that someone in their business made the same mistakes that we might have made in the beginning of owning our business or even more recently. When each business woman explains what they learned from this experience, it allows us too to learn from their mistakes and help correct our thinking on how to either avoid this particular mistake, or if we haven't made that mistake yet and are about to, how to handle this same situation better.

This has been such a great experience! Next month we are going to discuss creating a name for our group, as of right now we call it PowerTools. However, people look at you sometimes strange when you tell them that is what the group is called. So, this is “homework” for next month’s meeting. Every city should have a group like this. It is a very empowering meeting in a very casual and relaxed atmosphere.  When you leave the meeting you feel energized and ready to take on the world the next day!