Reward Your Customers

We just spent a week at the Wyndham Ocean Walk in Daytona Beach. It was supposed to be spring break, but it was nothing like it was in the 80’s when I lived there for a few brief moments of my life. The beach was not crowded, there were no concerts at the band shell, just a few hundred (literally) college age kids drinking daily at the pool bar.

Maybe they (Daytona Beach) should give incentives for filling up hotel rooms or for the college with the most attendees. I was prepared for the worst: long lines on the elevator, no place to sit on the beach, the pool being filled with hundreds of people, and then nothing of the sort happened.

There are many ways incentives can be handled. Our CEShoppes Select-A-Gift program has 3 or more ways to reward customers and employees alike. There is an on-line program with no cost to the customer, where the recipient logs in and picks their gift and we ship them out. This one comes with point certificates, which are purchased for a nominal charge. This program would be great for hotel staff to hand out certificates to those staff members who get great ratings by the hotel guests. They can save up their certificates and redeem them for name brand gifts worth up to $4,000! The gift booklet program also would work well for hotels. The more the hotel guest or college vacation promotion department spends, the bigger the gift book.

There are just numerous ways to get guests to the city. I felt bad for the merchants up and down the block. The nightly news said it was supposed to be “Black College Week”. But they interviewed a few college kids who should have been there for this event, and they had never heard of Black College Week. 


Over all our vacation went well. No incidents and the kids had plenty of room to build their sand castle.
We did contribute to the local economy while we were there, my son purchased a skim board, and we took in the “Race to Witch Mountain” movie, and ate at some of the local restaurants with gift card rewards we received from using our American Express card. You see there are a lot of ways to reward people to use your services and remember who you are at the same time.

Celebrate Life’s Moments

Sometimes we forget in these “tighten the purse strings” times that life is still going on around us. There are birthdays and anniversaries to celebrate, safe work practices to reward and employees retiring.  Just as in death, life around us still continues and it is more important than ever before to recognize the individuals in our lives, employees, clients, family and friends who help us become who we are, increase our business and keep our heads above water.

Today, I got a “twitter” from a long time business coach. He just returned from a NYC tradeshow speaking engagement for our industry. Here is his “Tweet”: - Just got back from New York City & saw no signs of a recession. Restaurants were packed. People spending money and having fun. Where’s CNN?

The point is that too many of us are caught up in the bad press. We need to celebrate the moments that matter most to us. – Over the next couple of posts, I am going to talk about the different ways you can celebrate the moments with those that mean the most to you- whether it be your employees, your clients or your family.

It doesn’t take a lot of money to say “Happy Birthday!” – In our office we celebrate birthdays with lunch brought in from a local restaurant or pizza. I am not talking about a catered lunch, I am talking about passing around a menu and asking what each person would like and having our receptionist go out and pick it up. We take the next 45 minutes to an hour celebrating the birthday. The company usually gives a $25 gift card to a local restaurant, the movies or from our own Select-A-Gift program (Over 80 choices of brand name gifts per dollar category) and my favorite Lindt truffles in a gift bag filled with tissue. Everyone in the office gets to participate in the birthday celebration, and the person whose birthday it is, is made to feel special. 

In my next post, we will talk more about Select-A-Gift and how it can help you increase moral, build a safer team or say thank you.