Community Bank Branch Increases Customer Base with Mint Box Promotion

Challenge: The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge over the past years has been to secure more local customers to their community bank by recruiting them away from the large bank branches that have permeated the area. The Bank of Newport wanted an economical promotional gift because they do not have the vast budget of their competitors. They also wanted the product to be useful and endearing to the residents of the area, demonstrating to them that they actually care about the community. The bank has always prided itself on their community efforts and help sponsor numerous events throughout the year. The gift was to be given away at the Newport Bank booth at several of these community festivals during the spring/summer months. Newport contacted their promotional product distributor to find a product that fit the needs of the bank.

Solution: The promotional products team decided that Newport needed a product with resale value and that the product had to prove to the patrons of these neighborhood events that Newport cared about them, unlike the other larger banks in the area. Eventually, the team presented Newport with the advertising mint box. The mint box contains 20-25 peppermints, is recloseable, and is fully customizable on all 5 sides of the box. The mint box offers more advertising space than most products and is printed with 4-color process printed. A box of mints like this is often purchased in the store for over $1.

Result: The mint box promotion was distributed at the Newport booths at several sponsored events through the spring and summer. The advertising box was useful and compact enough to be placed in purses and pockets. This way the potential customer would remember the company name and logo days after the event. After the promotion, the Bank of Newport received many compliments on the product and requests for more by the community. More importantly, the bank saw a 10% increase of new customers in the fall.

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Lip Balm Promotion Succeeds in Driving More Business to Retail Mobile Phone Locations

Challenge: The challenge was to generate more business toward local retail stores of an internationally known mobile phone company. The wireless company may be the country’s leading cell phone provider with an exceptionally strong brand identity, but this doesn’t mean that all divisions of their business are thriving. In particular, local retail stores of eminent companies can often suffer in certain areas because of an over saturation of the brand name and stores. Because the wireless provider is concerned with the latest accessible technology, it was important for them to utilize an advertising product that was simple and functional. The wireless provider’s marketing group got in touch with their promotional products distributor to help find a solution. The team then collectively put their ideas together to find the best promotional product for the client.

Solution: The promotional distributor suggested that an all-natural lip balm containing SPF15 be used for the retail store promotion. In line with the clients’ wishes, the team selected a product that was practical, thus differentiating the gift from the items sold by the company on a daily basis. Also, it was functional because the promotion was to be used during the summer months, so the SPF 15 in the lip balm would protect those who received the product from the sun. The four-color process decal on the lip balm tube was incredibly vibrant and it included the address of that particular retail location, along with the website. The lip balms were given as a gift once the customer entered into the store. So, the item served as a thank you to customers that were interested enough to walk into the wireless provider’s retail location.

Result: The SPF15 lip balm was a hit with customers that came into the several retail locations. Most seemed to appreciate that the wireless provider would give them a useful gift just for walking into the store and not after purchasing an item, which is so often the case. During the three month campaign, these once struggling stores saw more volume as the promotion progressed. Due to the increased activity in the stores, there were more mobile phone sales made. The product was convenient and could be used several times; so, as the customers continued to use the lip balm during the summer, they were reminded of the provider’s location/website each time they used it to protect themselves from the sun. The company also noticed an improvement in website traffic in those areas where previously there had been minimal interest in exploring the wireless provider website online.  ** Our promotional lip-balm vendor is now working on a red wax color lip balm for a future promotion.

 

If this article was of interest to you and you would like more information on our line of full color logo lip balms visit us at http://www.corporategiftpromotions.com/Custom_printed_lip_balm.asp

Add Some Fun to your Next Business Meeting or Trade show

Most business meetings are boring and no one is really excited to be there except maybe the person they hired to speak or motivate you. Add some fun to your next business meeting or tradeshow by adding items that light up the room.

I remember one year we went to a tradeshow and they had an afterhour’s event. Each attendee who signed up for the afterhour’s event received a light up necklace with the name of the sponsor. These were a huge hit. You would see attendees wearing these every night during the show.  I, to this day remember the sponsor’s name.

There are many other items that can be a fun part of your event. For instance, for night time events, including an installation of officers, a holiday party, a tradeshow appreciation dinner and other evening type events you could add your logo or sponsors logo to light up ice cubes, light up beer glasses, margarita glasses, shot glasses or even light up wine glasses. The possibilities are endless, and think of all the fun that will be anticipated as attendees walk in to a dimly lit room with glowing Drinkware. Your event will be talked about for weeks afterward and your logo will go home with the attendee for even further impressions.

Light up items are great for tradeshow give-a-ways too. Everyone loves to receive gifts that glow or change colors. Try handing out a light up clock, calculator or computer mouse at your next event. You will have them lining up to your booth to get a light up item imprinted with your logo. Of course you should establish rules ahead of time, like the attendee should listen to your spiel before you just hand one over, or possibly only give them to your better customers and have an item like a LED tip light up pen for the attendees that are new to you.