This personalized tote bag has a zippered main compartment which provides ample storage capacity to hold all of your catalogs from a day at the tradeshow, or it can easily accommodate a Padfolio, and any other type of materials you will need to be prepared at the all-day conference.  The outside of this custom tote features a front pocket with pen loop (pen not included) as well as mesh pockets for one or two water or soda bottles and other easy to reach items. Do not worry about this tote getting in your way; the Select Zippered tote bag has 29.5″ shoulder straps. These custom logo totes come in 7 incredible colors and your logo can be prominently displayed on the front pocket in full color with our Gemphoto process, embroidered for a higher perceived value, or screen printed in 1 or two colors.

Create a promotion of your own, or give to your attendees at your next event.  Visit www.CorporateGiftPromotions.com to see all our personalized tote bags and start promoting right away.

Challenge:

Solution: Mints made good sense for their show room venue because: they are 1) a unique promotional product not typically offered by other bridal show exhibitors; 2) small and compact, easy for retailer buyers to slip into pockets, purses and bags; 3) useful in the bridal week setting, where retailers and members of the press enjoy abundant opportunities for eating and up-close-and-personal speaking with peers, designers and clients; and 4) highly desirable to the week’s primarily female audience.

The promotional product distributor showed the marketing team several promotional mints that could become their private-label stash, from which they selected the Small Mint Tin in a durable tin. The tin was just what the team had hoped for, with a black color perfectly in tune with the deep, dark richness of the company logo and website, and with a spacious lid with plenty of room for the bridal gown vendor imprint. Branding space was especially important to the team for this particular show as they had also recently launched the new website to establish the company as the “go-to” location for all its represented brands. Plus, recipients would be less likely to throw away the reusable tin, providing added reach and long-lasting promotional power—just what the team needed to help transfer brand awareness away from the individual brands and to the bridal gown vendor.

Result: Mints please tradeshow goers; the bridal gown vendor expands use of mints to additional venues in the U.S. and Europe. The marketing team reports that retailers and members of the press who stopped by their showroom during the event helped themselves to handfuls of mint tins, guaranteeing that they’d see the company name each time they reached for a mint and reminding recipients that represented designers are now available through the new website. The mints proved so successful that the team added them to gift bags given to bridal, beauty and fashion editors at top bridal publications during the fashion show that week, and also introduced them into the marketing mix for European events as well, changing flavors as needed to suit the variability of cultural tastes. For instance, the team selected fruity instead of minty flavored mints for their United Kingdom market, as people in the UK tend to favor fruity over spicy. To toast another successful promotion we raise our mints and say, “Bon appétit!

Solution: The promotional products team decided that Newport needed a product with resale value and that the product had to prove to the patrons of these neighborhood events that Newport cared about them, unlike the other larger banks in the area. Eventually, the team presented Newport with the advertising mint box. The mint box contains 20-25 peppermints, is recloseable, and is fully customizable on all 5 sides of the box. The mint box offers more advertising space than most products and is printed with 4-color process printed. A box of mints like this is often purchased in the store for over $1.

Result: The mint box promotion was distributed at the Newport booths at several sponsored events through the spring and summer. The advertising box was useful and compact enough to be placed in purses and pockets. This way the potential customer would remember the company name and logo days after the event. After the promotion, the Bank of Newport received many compliments on the product and requests for more by the community. More importantly, the bank saw a 10% increase of new customers in the fall.

If you would like to view more products like this or other advertising candy related promotions, visit us at http://gourmetfoodgiftpeople.com/PromotionalFoodGiftsCandy.asp

Solution: The promotional distributor suggested that an all-natural lip balm containing SPF15 be used for the retail store promotion. In line with the clients’ wishes, the team selected a product that was practical, thus differentiating the gift from the items sold by the company on a daily basis. Also, it was functional because the promotion was to be used during the summer months, so the SPF 15 in the lip balm would protect those who received the product from the sun. The four-color process decal on the lip balm tube was incredibly vibrant and it included the address of that particular retail location, along with the website. The lip balms were given as a gift once the customer entered into the store. So, the item served as a thank you to customers that were interested enough to walk into the wireless provider’s retail location.

Result: The SPF15 lip balm was a hit with customers that came into the several retail locations. Most seemed to appreciate that the wireless provider would give them a useful gift just for walking into the store and not after purchasing an item, which is so often the case. During the three month campaign, these once struggling stores saw more volume as the promotion progressed. Due to the increased activity in the stores, there were more mobile phone sales made. The product was convenient and could be used several times; so, as the customers continued to use the lip balm during the summer, they were reminded of the provider’s location/website each time they used it to protect themselves from the sun. The company also noticed an improvement in website traffic in those areas where previously there had been minimal interest in exploring the wireless provider website online.  ** Our promotional lip-balm vendor is now working on a red wax color lip balm for a future promotion.

If this article was of interest to you and you would like more information on our line of full color logo lip balms visit us at http://www.corporategiftpromotions.com/Custom_printed_lip_balm.asp

Dilemma:

 Solution: After consulting with their marketing team and their promotional products distributor, the retailer decided to use an anti-bacterial, instant hand sanitizer sprayer shaped like a credit card with a fresh citrus scent to reintroduce their new website. This promotional item reinforced the retail aspect of the business by using the credit card shape; and the fresh scent of the spray symbolized the aspect of their “fresh new website”. The logo hand sanitizer is a translucent pocket-sized item with a four-color process laminated decal.  The label design consisted of the company logo in brilliant color with the web address in large print, along with the tagline “Fresh New Website.”  The promotional items were sent out to existing customers as well as those who had abandoned the shopping cart in the past, were handed out in-store, and at networking events.

Upshot: The promotion worked wonderfully as it generated more on-line traffic to the newly redesigned website. In turn, on-line retail sales on the site improved much more than the retailer anticipated. The effect of the promotion was realized almost immediately, as web traffic increased and potential customers spent more time on their website because of the new user-friendly interface. The promotional credit card shape hand sanitizer spray prompted buyers to visit the site and once there they noticed the improvement, consequently the sales and traffic increased.

I remember one year we went to a tradeshow and they had an afterhour’s event. Each attendee who signed up for the afterhour’s event received a light up necklace with the name of the sponsor. These were a huge hit. You would see attendees wearing these every night during the show.  I, to this day remember the sponsor’s name.

There are many other items that can be a fun part of your event. For instance, for night time events, including an installation of officers, a holiday party, a tradeshow appreciation dinner and other evening type events you could add your logo or sponsors logo to light up ice cubes, light up beer glasses, margarita glasses, shot glasses or even light up wine glasses. The possibilities are endless, and think of all the fun that will be anticipated as attendees walk in to a dimly lit room with glowing Drinkware. Your event will be talked about for weeks afterward and your logo will go home with the attendee for even further impressions.

Light up items are great for tradeshow give-a-ways too. Everyone loves to receive gifts that glow or change colors. Try handing out a light up clock, calculator or computer mouse at your next event. You will have them lining up to your booth to get a light up item imprinted with your logo. Of course you should establish rules ahead of time, like the attendee should listen to your spiel before you just hand one over, or possibly only give them to your better customers and have an item like a LED tip light up pen for the attendees that are new to you.

1.  Look for a distributor that answers their phone and can answer your questions confidently, or at least honestly assure you that they will find out the answer and follow up with your question.
2. A good promotional products distributor will keep you in the loop at all times during the course of the order.  This does not mean they will email you every day to tell you how the order is going, but will send you emails at key times throughout your order. These would include:
   1. When they have received an order acknowledgment from you, and they provide you with an approximate time frame for when you can expect to see an image proof.
   2. Following up with you on questions about the order and make sure you provide art in the correct format or offer to send it out to be vectored (at a minimal cost of course).
   3. Contacting you once they have sent you a proof to let you know to be looking for it and follow up with you if you do not turn the approved proof back to them in a timely fashion.
   4. Providing you tracking the day after your order ships so you can track your package and see who signed for it, when it reaches your specified destination.

Other ways that a promotional products distributor may help you is their ability to show you a wide range of products to fit your project needs. There are so many different products in the market place and a good distributor will know and recommend products that they believe will work for your type of event, or tell you when a supplier is not a good fit, or has a bad reputation in the industry.

Many distributors have a catalog or website that showcases many different supplier lines. Promotional distributors usually do not get to select who is presented in the catalog because they purchase these catalogs from either their association or an affiliate agency where they may be a member.  It is up to the distributor to steer you away from the suppliers in the catalog that have a reputation for less than stellar quality and show you an alternative with a supplier they are confident will provide you with a quality product and deliver it to you in time for your event.

1. Cookie tins are collected by so many people. They use them as decoration for the holiday season, they re-gift them and they use them to keep the cookies they bake during the holidays fresh.  Each year you can design your own full color cookie tin. Don’t forget to add the year, so everyone will know when the cookies were given. Just like holiday ornaments, you can allow your recipients to design a full color cookie tin lid with a yearly contest, or you can have your art department come up with a great design and theme it around the holidays. Either way, you now have a holiday gift that is not only delicious but your business clients can look forward to receiving.
2. Holiday Ornaments can come in many shapes and sizes. I am sure you have heard of the 12 days of Christmas right? Well, think about giving one of the 12 days each year. Each ornament depicts each phrase of the song, and on the back of the ornament you can add your logo or message.  – Or if you are creative, have a contest with your organization’s clients or employees to compete to create a collectible  design for each ornament.  You can even create your own scented ornaments too.  A good example is a custom gingerbread ornament that one of our clients created last year that was made out of the same material that car air fresheners are made from – complete with its own gingerbread scent. The design opportunities are endless.
3. Does your company deliver goods in trucks, cars or by train?  There are many hand crafted trucks, semi trailers, and trains that can have your logo imprinted on the side of these collectible gifts and shipped with candy or nuts to your recipient. Each year you can send a wooden collectible from a different time period to your holiday gift recipients and they will have a collectible to treasure. Each time they look at this gift they will think of you.

These are just the top three business gift ideas that can make a holiday gift a joy to give as well as receive.  There are many more ideas in the market place.