How to Thank Customers without Breaking the Bank

Customized gourmet food gifts are an affordable and memorable way to show appreciation during the holidays.

 

BRANDON, FLORIDA– While the dog days of summer are upon us, the holidays are just around the corner. And it’s never too early to think about what business gifts you’re going to give clients and prospects this year.

 

With all the talk of recession, you may think sending gifts this holiday season is a luxury you can’t afford. But Najla Furgason, president of Creative Expressions of Tampa Bay, Inc. says there are many economical gift choices you can select to thank customers and recognize employees without breaking the bank. “And in a time when other firms are cutting back, you’ll be remembered for doing something special,” said Furgason.

 

Food gifts have broad appeal so they can easily be tied into marketing campaigns to further a company’s branding message. And another appealing aspect of giving gourmet foods during the holidays is that they can be shared—stretching your dollars even further.

 

But this doesn’t mean you should wait until after Thanksgiving to run down to the local big box retailer, where you’ll find shelves full of cookies, chocolates and cakes that were made during the summer and then packed with preservatives so they last six months until eaten. “Sending a generic, stale tin of sweets sends the message that you felt obligated to give some kind of gift but didn’t have the time or inclination to put much thought into it,” states Furgason. “As a recipient, how would this make you feel?”

 

Break out of the retail rut and talk to your promotional products professional about what options are available. According to Furgason, “Sending gourmet food gifts that are not only fresh but also customized in some way with your corporate logo reinforces your branding message while showing appreciation for your customers. It’s a win-win situation for you and your clients.”

 

To select mouth-watering gourmet treats your customers will savor, Furgason offers the following five tips:

(To see the rest of this article go to: Press Release)