Christmas in July with EQP SAVINGS!

SAVE money when you place your Christmas in July holiday gift order before August 15! Don’t wait until you are smack in the middle of the holiday season to place your order, which could cause you to rush your decision, possibly not get the ship dates you want because they are already booked, products out of stock because others placed their order before you, or having to pay RUSH fee’s because the time got away from you.

CEShoppes® has thousands of gift ideas for your clients and your employees.  Giving gourmet cookies, logo chocolates or a tower of treats to a few people or a few hundred people is very easy! Place your order, give us your mailing list as the time gets closer to your ship date and we do all the work. We can even insert greeting cards, or logo items in with your personalized gifts and ship them directly to your recipients.

Christmas in July will offer you special savings too! Just place your holiday gift order no later than August 15, 2011 and Receive EQP on your entire order! If you are not sure what EQP stands for, it means that you order at least the minimum for the product you wish to order, and instead of paying that price, you pay the price from the last column. An example of this is shown on the official rules page at http://www.ceshoppes.com/ChristmasinJulyPromotionalSale.asp

A Quick Reminder about CEShoppes Security Measures

Now that we are getting busier as businesses loosen up their spending I would like to take a minute to remind you that you should be careful with how you deliver your credit card to us, or anyone else you may be doing business with in the future.

 

CEShoppes has an encrypted fax number just for our customers. Your emails with sensitive credit card numbers can only be opened with a password by one of our authorized staff members. If you put your credit card information in an email (either scanning in our forms and then emailing them to us as an attachment, or actually typing it in your email), you are putting your number at risk.  There are many times an email from  a customer does not reach us for some reason or other (incorrectly typing in our email address, falls in to our Spam box, etc.). If you accidentally send your email to the wrong address or it gets redirected by unscrupulous people, you or your boss (if it is their card) will have to go through the hassle of cancelling the card and waiting for a new one – and this could also lead to the possibility of identity theft.

 

REMINDER: PLEASE fax your payment information to us through our encrypted fax. If you feel you would rather call and give us the number and then just send your signature on our order forms, we can do that too. We want your experience with CEShoppes to be a great one!!

Corporate Gifts: Engraved Wine Glasses vs. Imprinted Wine Glasses

Wine Glasses 101: Part 1 of 2
Over the years CEShoppes has worked very hard to become a premier provider of decorated wine glasses. As part of this endeavor we have provided decorated stemware to clients for all manners and scales of events. Needless to say we get a lot of questions involving the etiquette and best methods of decorating wine glasses. This is a short intro to using wine glasses for events and as corporate gifts.

Types of Decorating Wine Glasses and Decanters:
Traditionally wine glasses have been engraved with monograms, commemorative date and names, such as weddings and anniversaries and more recently corporate logos. Wine glass engraving or 'etching' is accomplished by covering the glass with a 'mask' or 'film pattern', then 'sand is 'blown'" against the surface. Wherever the glass is not protected by the masked pattern, it becomes "etched" or engraved where the sand strikes the surface. This procedure is different than metal etching techniques where the surface is covered with wax or resin, a design scratched into it and the material immersed into acid. The third method of glass etching is actually a form of engraving. The operator imprints the pattern or design on glass with a high speed drill and uses a fine, steel bit to engrave the decoration or text. The drill can be used freehand, but is usually done with the aid of a stencil guide in order to trace over a pattern or design.

Wine glasses normally are 'engraved' when the value of the glass is above $5.00 and in smaller quantities or as special gifts. Wine glasses can also be imprinted with ink and is a less expensive method of decoration, which is why it is used for less expensive stemware and when it is necessary to decorate a large number of glasses with an identical logo or message. It is important to note that most commercial stemware decorators have a special color ink that is used for imprinting stemware to 'look' like it is engraved or 'frosted'. This method is very popular for decorating stemware for events and gives the stemware an upscale look. Because the process is priced per color it also allows the wine glass to be decorated on both sides at no extra charge, one for the event name and the other side for a date or sponsor logo or name. This process is called 'satin imprinting' or 'satin etch', even though it is not actually etching or engraving the wine glasses.

 

Next Installment: Part 2 of 2 - Why the proper shape of the glass makes drinking wine more pleasurable.

Fresh from the Beach – The Gift Book

I am slightly refreshed from a whirlwind weekend away at the beach. I sat in the sun too long and my face is now totally red and peeling which is not normal for me. I am olive skinned and normally do not burn. Anyway, the trip energized me and this week we have been working on our mailings and getting all the holiday gift items up on the websites.

 

We did hire a few people from Odesk to work on the websites and I must say things are moving right along. In one week we had 3 databases created and updated. It’s exciting to see all the new products coming in. It’s a lot like Christmas when the catalogs start arriving with all the new fall and winter holiday business gift ideas. We love to see the new products and we love to hear when our customers get excited about getting their RED Books. This is really called the The GIFT BOOK, but to our customers, because of the faux red leather cover and the gold imprint it is the “RED Book” and the most exciting book of the year. All I can equate this too is the excitement children feel when they get the toy catalogs from Toys R Us, just before a visit to Santa.  By the end of this month, we will be getting calls with squeals of delight!

Recipes . . .

I just finished reading an article in one of the on-line magazines about building a better web business. It made me feel right on track. A couple of months ago, when we finished writing www.GourmetFoodGiftPeople.com I wanted the website to be more than just products. So, I added a section that included recipes and I just included a recipe for Maple Ridge Farms Ham with Raspberry Glaze in our last email newsletter. Amazingly enough, the article I just read said that at this time of year consumers are flocking to websites with recipes. They said it didn’t matter if you sold nuts and bolts or mattresses, but to add some recipes to your website and to your newsletters and your customers will love you. – I just felt like I had been validated!

 

We are always trying to figure out ways to attract customers to our websites. We don’t want to always try to sell you a product, but engage you in what you are passionate about and where we can contribute. Today, I added seven new recipes that are from my family’s collection. Aunts, grandmothers and my mother are all contributors to these family recipes. Many recipes are older than I am – (not telling you how old!) but I am sure it will bring back many memories of early childhood for many of you when you read through them or give them a try.

If you have a recipe that you would like to share with other Creative Expressions customers, please feel free to email us at recipe@gourmetfoodgiftpeople.com Please put RECIPE in the subject line.

Using Food As A Coupon for Discount or Give-Away

Did you know that there are tons of case histories (stories about how others use a product or do a service) that you can use to your advantage? Recently, I was looking through some of our supplier catalogs and came across some very good ideas. Just to give you an idea of some of the case histories that are out there, and please feel free to use this information to your advantage, I am going to give you a couple of ideas over the next few weeks. We also have an Idea Store that is filled with ideas that you can R & D to your hearts content.  Here is an example:

A Sporting goods franchise wanted to create a promotion with wrapper bars (Chocolate candy bars with an imprint on the inside and outside of the wrapper). Our factory produced 10,000 chocolate bars and sent 500 to each of the Sporting goods store locations. The inside of 497 wrappers contained coupons for 5% off a purchase, two wrapper bars had a coupon for 10% off, and one wrapper bar had a coupon for 20% off. The Sporting goods distributor advertised that all customers that came in during this promotion would not only receive a chocolate bar but, inside was a valuable coupon for a discount on any Houseware purchase. Each individual store indicated that they were much busier than usual and reported higher sales during the promotion than the same time the previous year. The sporting goods franchise plans to do this every year.

A computer company advertised that they were going to be giving away chocolate bars at their trade show booth. If that in itself was not enough to get people to the booth the advertisement indicated that inside one of the wrapper bars was a winning ticket for a free computer. The customer reported much higher traffic at his booth than previous years and he had 30% more qualified leads than the previous year. – This can also be done with custom fortune cookies if you do not want to give away chocolate. –

Restaurants can use this same concept for free food give aways, Salons can use it to give discounts on services or free services, almost any business with walk-in traffic can utilize this same type of promotion.