Increase your Marketing Efforts in a Down Economy

I recently read an article from Denny Hatch’s Business Common Sense. The article was about Bloomingdale’s catalog being discontinued after being in circulation for over 120 years. It seems that the state of the economy and the internet is the cause of this tragedy. I have heard so many times over the years that when there is an economic down turn the marketing department is the first thing to go at a company. Instead of spending more money to attract more business, many companies get rid of their marketing departments or at least scale them down.

Since I come from a marketing background, this never made sense to me. So this year, as the economy wanes Creative Expressions has decided to heat things up! Instead of “throwing in the towel”, as Denny put it, we have decided to ramp up our marketing efforts.

We hired a graphic artist to create our mail outs. We hired a PR firm to write our press releases, and we are having a Corporate Gift Give Away Contest to get more Marketing directors, Human Resource directors and Sales directors interested in our company and the corporate and promotional gifts we can provide. We decided that possibly the promise of a music download to all qualified entrants would be a nice give away. We could mail out T-shirts, a mug or a related promotional product, but our company is not your typical promotional products company and since we are a bit different, so has to be the giveaway.

We are able to provide proven, successful, result driven promotions by using music downloads and cell phone entertainment cards to help with employee recruiting, tradeshow marketing, customer motivation and a myriad of different ideas. Because this is not your normal promotional product, we thought we could illustrate this by being our own case study using a product that we sell. And of course there is the Grand Prize, the winner’s choice of an X-box 360 or a $400 gas card!

From Denny’s Takeaway Points to Consider he said “Marketing is war—a fight for your share of market and wallet. It is nothing less” – to this I say we are joining the fight by increasing our marketing efforts. There will be no quitters here!