Using Food As A Coupon for Discount or Give-Away

Did you know that there are tons of case histories (stories about how others use a product or do a service) that you can use to your advantage? Recently, I was looking through some of our supplier catalogs and came across some very good ideas. Just to give you an idea of some of the case histories that are out there, and please feel free to use this information to your advantage, I am going to give you a couple of ideas over the next few weeks. We also have an Idea Store that is filled with ideas that you can R & D to your hearts content.  Here is an example:

A Sporting goods franchise wanted to create a promotion with wrapper bars (Chocolate candy bars with an imprint on the inside and outside of the wrapper). Our factory produced 10,000 chocolate bars and sent 500 to each of the Sporting goods store locations. The inside of 497 wrappers contained coupons for 5% off a purchase, two wrapper bars had a coupon for 10% off, and one wrapper bar had a coupon for 20% off. The Sporting goods distributor advertised that all customers that came in during this promotion would not only receive a chocolate bar but, inside was a valuable coupon for a discount on any Houseware purchase. Each individual store indicated that they were much busier than usual and reported higher sales during the promotion than the same time the previous year. The sporting goods franchise plans to do this every year.

A computer company advertised that they were going to be giving away chocolate bars at their trade show booth. If that in itself was not enough to get people to the booth the advertisement indicated that inside one of the wrapper bars was a winning ticket for a free computer. The customer reported much higher traffic at his booth than previous years and he had 30% more qualified leads than the previous year. – This can also be done with custom fortune cookies if you do not want to give away chocolate. –

Restaurants can use this same concept for free food give aways, Salons can use it to give discounts on services or free services, almost any business with walk-in traffic can utilize this same type of promotion.