Technology and Vacation Time

Isn’t it wonderful to have all of this technology at hand? Here I am sitting in Daytona Beach in a timeshare directly on the ocean, with my family, and I am still able to keep track of what is happening in my office via email, my Blackberry and the phone. I even dialed in to a webinar on Tuesday for our company’s WBENC certification.

Here in our room we can only get dial-up service, but with that wonderful technology, I was able to connect my Blackberry to my laptop and get a faster form of dial-up than the room can provide, which allowed me to keep tabs on my office, update a mailing list for our next two mailings, and upload this blog.

And since I am speaking about vacations and summer, a few great things are happening in our office this summer. Starting June 1, our Corporate Gift Give Away Contest begins – Sign up to win either an Xbox 360 or a $400 Gas Card. I believe that now that gas prices have hit $4.00 a gallon and still rising, the gas card will be in high demand. See official rules for details of how you could win! Even if you don’t win, just for signing up, every qualified entrant will receive a Free Music Download!

Not only did we create a contest to add to this summer’s excitement, we also became certified this past month as a women’s business enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the U.S.   We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.

WBENC’s national standard of certification implemented by the Women’s Business Development Center, a Florida Regional Partner of WBENC, is a meticulous process including an in-depth review of the business and a site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women. – They could have just asked anyone on staff and they would have immediately known who runs the day to day operations in our office.


We are looking forward to working with many new corporate partners this summer and in the future. This is a huge opportunity and we don’t take this honor lightly.


Monday will come too soon, an end to the vacation and the beginning of another work week, but meanwhile, I better get back to my boys and the beach while they are still building that sand castle!

Increase your Marketing Efforts in a Down Economy

I recently read an article from Denny Hatch’s Business Common Sense. The article was about Bloomingdale’s catalog being discontinued after being in circulation for over 120 years. It seems that the state of the economy and the internet is the cause of this tragedy. I have heard so many times over the years that when there is an economic down turn the marketing department is the first thing to go at a company. Instead of spending more money to attract more business, many companies get rid of their marketing departments or at least scale them down.

Since I come from a marketing background, this never made sense to me. So this year, as the economy wanes Creative Expressions has decided to heat things up! Instead of “throwing in the towel”, as Denny put it, we have decided to ramp up our marketing efforts.

We hired a graphic artist to create our mail outs. We hired a PR firm to write our press releases, and we are having a Corporate Gift Give Away Contest to get more Marketing directors, Human Resource directors and Sales directors interested in our company and the corporate and promotional gifts we can provide. We decided that possibly the promise of a music download to all qualified entrants would be a nice give away. We could mail out T-shirts, a mug or a related promotional product, but our company is not your typical promotional products company and since we are a bit different, so has to be the giveaway.

We are able to provide proven, successful, result driven promotions by using music downloads and cell phone entertainment cards to help with employee recruiting, tradeshow marketing, customer motivation and a myriad of different ideas. Because this is not your normal promotional product, we thought we could illustrate this by being our own case study using a product that we sell. And of course there is the Grand Prize, the winner’s choice of an X-box 360 or a $400 gas card!

From Denny’s Takeaway Points to Consider he said “Marketing is war—a fight for your share of market and wallet. It is nothing less” – to this I say we are joining the fight by increasing our marketing efforts. There will be no quitters here!