Community Bank Branch Increases Customer Base with Mint Box Promotion

Challenge: The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge over the past years has been to secure more local customers to their community bank by recruiting them away from the large bank branches that have permeated the area. The Bank of Newport wanted an economical promotional gift because they do not have the vast budget of their competitors. They also wanted the product to be useful and endearing to the residents of the area, demonstrating to them that they actually care about the community. The bank has always prided itself on their community efforts and help sponsor numerous events throughout the year. The gift was to be given away at the Newport Bank booth at several of these community festivals during the spring/summer months. Newport contacted their promotional product distributor to find a product that fit the needs of the bank.

Solution: The promotional products team decided that Newport needed a product with resale value and that the product had to prove to the patrons of these neighborhood events that Newport cared about them, unlike the other larger banks in the area. Eventually, the team presented Newport with the advertising mint box. The mint box contains 20-25 peppermints, is recloseable, and is fully customizable on all 5 sides of the box. The mint box offers more advertising space than most products and is printed with 4-color process printed. A box of mints like this is often purchased in the store for over $1.

Result: The mint box promotion was distributed at the Newport booths at several sponsored events through the spring and summer. The advertising box was useful and compact enough to be placed in purses and pockets. This way the potential customer would remember the company name and logo days after the event. After the promotion, the Bank of Newport received many compliments on the product and requests for more by the community. More importantly, the bank saw a 10% increase of new customers in the fall.

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Make This Years Holiday Business Gift a Collectible

Does it seem to be getting a bit more difficult to pick out your corporate holiday business gifts that will have your clients waiting in anticipation as to what this year’s gift will bring? Why not come up with a yearly theme and build upon it, so that your customers will collect and look forward to your gifts.  Here are the top three business gift ideas that can make a holiday gift a joy to give as well as receive.

  1. Cookie tins are collected by so many people. They use them as decoration for the holiday season, they re-gift them and they use them to keep the cookies they bake during the holidays fresh.  Each year you can design your own full color cookie tin. Don’t forget to add the year, so everyone will know when the cookies were given. Just like holiday ornaments, you can allow your recipients to design a full color cookie tin lid with a yearly contest, or you can have your art department come up with a great design and theme it around the holidays. Either way, you now have a holiday gift that is not only delicious but your business clients can look forward to receiving.
  2. Holiday Ornaments can come in many shapes and sizes. I am sure you have heard of the 12 days of Christmas right? Well, think about giving one of the 12 days each year. Each ornament depicts each phrase of the song, and on the back of the ornament you can add your logo or message.  – Or if you are creative, have a contest with your organization’s clients or employees to compete to create a collectible  design for each ornament.  You can even create your own scented ornaments too.  A good example is a custom gingerbread ornament that one of our clients created last year that was made out of the same material that car air fresheners are made from – complete with its own gingerbread scent. The design opportunities are endless.
  3. Does your company deliver goods in trucks, cars or by train?  There are many hand crafted trucks, semi trailers, and trains that can have your logo imprinted on the side of these collectible gifts and shipped with candy or nuts to your recipient. Each year you can send a wooden collectible from a different time period to your holiday gift recipients and they will have a collectible to treasure. Each time they look at this gift they will think of you.

These are just the top three business gift ideas that can make a holiday gift a joy to give as well as receive.  There are many more ideas in the market place.

Companies Use Promotional Items To Attract Graduates

As hiring is picking up in 2011, a new survey from ASI shows (Advertising Specialty Institute) that an increasing number of companies are using promotional products this year to court college graduates. The exclusive study from ASI shows that 56% of human resources professionals say promotional products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts.

Of those surveyed, 55% say they use promotional pens in their recruiting efforts, and 41% use logoed items like T-shirts, calendars and high-tech accessories in conjunction with hiring. This enhanced use of ad specialty items in recruiting efforts comes as companies are increasing their rate of hiring recent college graduates. After several slow years, employers are actively recruiting on campuses again, and hiring is up 19.3% for 2011 college graduates compared to the Class of 2010, according to surveys by the National Association of Colleges and Employers, a research group.

When it comes to attracting top grads, unusual and useful branded items are essential to drive word-of-mouth conversation and branding exposure, said Jessica Miller-Merrell, CEO of Xceptional HR, a human resource consulting firm. “Companies need to bring their A game to job fairs, conferences and other events where they recruit and engage candidates,” said Miller-Merrell. “Items need to be original, interesting and applicable to the audience. Interactive giveaways are one of the most effective tools, as well as interesting and unusual pins and items that appeal to the audience.”

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