Decorating Custom Printed Towels with Logos and Embroidered Beach Towels

Types of Decoration for Beach Towels – 2 0f 2

Screen Printing:

This decorating process involves printing the towel with ink. A separate screen for each color is created. There is usually a separate set up fee per color and there is usually a run fee per towel per color. In order for the towel to maintain a soft feel the ink needs to be water soluble and traditionally only inks that are darker than the color of the towel are used for visibility. With a few exceptions, white or lighter colors are not generally used on color or darker towels.

Important note: Set up fees usually run between $60.00 and $150.00 per color, and $.50 to $1.80 per towel per color. Therefore printing a small number of towels can be very expensive when calculating the actual cost of the towel with set ups and run fees. In most cases multiple run fees can be included in the cost of the towel as quantities increase.

Woven Jacquard:

This is a custom woven process that actually weaves your customer's logo into the towel. The process is more expensive and needs to be done at the manufacturing level rather than aftermarket. In a number of instances factories will have stock jacquard designs on hand and then embroider a logo to provide a similar effect in a shorter production time.

Fiber Reactive Full Color Towels:

This decoration model is similar to a multicolor printing process at a manufacturing level. This process generally has a higher minimum, from 500-1000 pieces, and traditionally takes 90-110 days. Recent developments have decreased this process to 60-75 days with some factories. Set up fees can be waived in some cases when an order is fulfilled resulting in $1,500-$2,500 dollars in savings.

Towel Weights

PLEASE NOTE: The towel weight along with the towel size is a very important factor in determining the plushness of a towel. A 13.5 lb. towel means that there is 13.5 lbs of cotton for every dozen towels. In contrast a 18.0 lb. towel has 18.0 lbs of cotton for every dozen towels. If the 18.0 lb towel is a larger towel than the 13.5 lb. towel then the plushness of the two towels may actually be similar.

7-9 Lbs. Towels:
Promotional weight towel. Light weight and least expensive.

10-15 Lbs. Towels:
Mid weight towel. A little more expensive but clients will see this towel as a higher perceived value.

18-22 Lbs. Towels:
Heavyweight towel. Considered highest quality and most expensive. Luxury hotel towel quality.

Link to All Beach Towels and Specials

Decorating Custom Printed Towels with Logos and Embroidered Beach towels 1 of 2

We get quite a few calls about custom printed towels for corporate events and promotions. This FAQ has created to help answer most of the questions involving the process of decorating various types of towels and the associated costs that drive the job.

Why use towels for promotions?

One Size Fits All – No need to worry about sizes like apparel.
For Recognition – Makes a huge impact with a large logo on a beach towel. Has the largest imprint area compared to most other promotional products.
For Durability – Machine washable for endless use. When was the last time you threw a towel away??  For Leisure – Towels are used when doing fun things such as swimming, boating, golfing, ETC.  For Value – Variety of quality products offer a superior value.

Towel styles and types


In order for a towel to be absorbent it should contain materials that will wick the water from your body. Cotton is a very good material to do this and this is why we carry 100% cotton towels.   Egyptian or Pima cotton is a superior staple of cotton, it is a stronger, longer and more absorbent fiber which tends to have a softer feel to it. It commands a premium price due to these qualities.

Terry Loop:

This is the most basic form of towel and comes from the term "terrycloth", terry toweling, terry, or simply toweling which is a fabric with loops that can absorb large amounts of water. It is usually manufactured by weaving on a dobby loom and is used to create item like wash cloths and towels.

Terry Velour:

This term can be confusing because it is not synonymous with the dictionary term. In the decorated towel industry it is a terry loop towel that has been "sheared" on one or more sides to provide a very more flat surface for imprinting. It also gives the towel a more luxurious "hand" or feel to the touch. Terry velour towels are generally more expensive than terry loop towels.

Next Issue Part 2 - The Types of Decoration that can be done on Towels (can't wait for more info- read the full article by clicking here)