Recipes . . .

I just finished reading an article in one of the on-line magazines about building a better web business. It made me feel right on track. A couple of months ago, when we finished writing www.GourmetFoodGiftPeople.com I wanted the website to be more than just products. So, I added a section that included recipes and I just included a recipe for Maple Ridge Farms Ham with Raspberry Glaze in our last email newsletter. Amazingly enough, the article I just read said that at this time of year consumers are flocking to websites with recipes. They said it didn’t matter if you sold nuts and bolts or mattresses, but to add some recipes to your website and to your newsletters and your customers will love you. – I just felt like I had been validated!

 

We are always trying to figure out ways to attract customers to our websites. We don’t want to always try to sell you a product, but engage you in what you are passionate about and where we can contribute. Today, I added seven new recipes that are from my family’s collection. Aunts, grandmothers and my mother are all contributors to these family recipes. Many recipes are older than I am – (not telling you how old!) but I am sure it will bring back many memories of early childhood for many of you when you read through them or give them a try.

If you have a recipe that you would like to share with other Creative Expressions customers, please feel free to email us at recipe@gourmetfoodgiftpeople.com Please put RECIPE in the subject line.

Using Food As A Coupon for Discount or Give-Away

Did you know that there are tons of case histories (stories about how others use a product or do a service) that you can use to your advantage? Recently, I was looking through some of our supplier catalogs and came across some very good ideas. Just to give you an idea of some of the case histories that are out there, and please feel free to use this information to your advantage, I am going to give you a couple of ideas over the next few weeks. We also have an Idea Store that is filled with ideas that you can R & D to your hearts content.  Here is an example:

A Sporting goods franchise wanted to create a promotion with wrapper bars (Chocolate candy bars with an imprint on the inside and outside of the wrapper). Our factory produced 10,000 chocolate bars and sent 500 to each of the Sporting goods store locations. The inside of 497 wrappers contained coupons for 5% off a purchase, two wrapper bars had a coupon for 10% off, and one wrapper bar had a coupon for 20% off. The Sporting goods distributor advertised that all customers that came in during this promotion would not only receive a chocolate bar but, inside was a valuable coupon for a discount on any Houseware purchase. Each individual store indicated that they were much busier than usual and reported higher sales during the promotion than the same time the previous year. The sporting goods franchise plans to do this every year.

A computer company advertised that they were going to be giving away chocolate bars at their trade show booth. If that in itself was not enough to get people to the booth the advertisement indicated that inside one of the wrapper bars was a winning ticket for a free computer. The customer reported much higher traffic at his booth than previous years and he had 30% more qualified leads than the previous year. – This can also be done with custom fortune cookies if you do not want to give away chocolate. –

Restaurants can use this same concept for free food give aways, Salons can use it to give discounts on services or free services, almost any business with walk-in traffic can utilize this same type of promotion.

How to Thank Customers without Breaking the Bank

Customized gourmet food gifts are an affordable and memorable way to show appreciation during the holidays.

 

BRANDON, FLORIDA– While the dog days of summer are upon us, the holidays are just around the corner. And it’s never too early to think about what business gifts you’re going to give clients and prospects this year.

 

With all the talk of recession, you may think sending gifts this holiday season is a luxury you can’t afford. But Najla Furgason, president of Creative Expressions of Tampa Bay, Inc. says there are many economical gift choices you can select to thank customers and recognize employees without breaking the bank. “And in a time when other firms are cutting back, you’ll be remembered for doing something special,” said Furgason.

 

Food gifts have broad appeal so they can easily be tied into marketing campaigns to further a company’s branding message. And another appealing aspect of giving gourmet foods during the holidays is that they can be shared—stretching your dollars even further.

 

But this doesn’t mean you should wait until after Thanksgiving to run down to the local big box retailer, where you’ll find shelves full of cookies, chocolates and cakes that were made during the summer and then packed with preservatives so they last six months until eaten. “Sending a generic, stale tin of sweets sends the message that you felt obligated to give some kind of gift but didn’t have the time or inclination to put much thought into it,” states Furgason. “As a recipient, how would this make you feel?”

 

Break out of the retail rut and talk to your promotional products professional about what options are available. According to Furgason, “Sending gourmet food gifts that are not only fresh but also customized in some way with your corporate logo reinforces your branding message while showing appreciation for your customers. It’s a win-win situation for you and your clients.”

 

To select mouth-watering gourmet treats your customers will savor, Furgason offers the following five tips:

(To see the rest of this article go to: Press Release)