Custom Logo Full Color Beach Towels

Fiber Reactive Custom beach towelsHave you seen those big full color beach towels at your local retailer? They are the huge beach towels with edge to edge color. Wouldn’t that be a great big area for you to put your logo? Think about it, when was the last time you threw a beach towel away?

When it comes to purchasing promotional towels, the more you know about the different types of towels available to you for promotional use, the better prepared you are to make a decision on the type of towel that will best fit your next event.

Fiber reactive beach towels are the type of towels you see at concerts and stadiums, in the big box stores and other types of fun events. They are usually full color and the ink is end to end, meaning you don’t have any pesky white borders around your towel, like you would see on regular screen printed beach towels.

The upside to Fiber reactive beach towels is that the process starts with a white towel and the color is dyed right in to the towel which allows you the vibrant colors, and the “soft to the touch” feeling that screen printing cannot give you when trying to cover a white towel with huge areas of color.
The down side to fiber reactive beach towels is that you need to have a larger lead time. Normal production runs anywhere from 90–120 days as they are printed overseas, and depending on the complexity of the project and the price, you may need to order anywhere from 600- 5000 towels.
Something interesting that can be done with fiber reactive beach towels is that after you have them produced, and have been shipped back stateside, you can “name drop” on the towels with a much lower minimum quantity. So, say you have a beach towel that you produce with the map of your town, and you have 5 locations that will be selling these same beach towels, you can “Drop in the name” of the location that will be selling the beach towels in batches, so that each locations has their own name on the towel and it now looks like the towel was produced for that location.

Another type of beach towel is a woven jacquard beach towels. These towels are similar to fiber reactive in that you can still have edge to edge color. However, woven towels are more costly than fiber reactive, but take less time to produce and have a much lower minimum. They are produced at the manufacturing level, as the logo or design is actually woven in to the towels as the towel is made. They have the look and feel of a thin blanket and are usually given as gifts, rather than as a promotion.

The upside to woven jacquard beach towels is that you can start with a simple design and a tweed effect can be added to letters or the design. Special borders can be added to the towels as well. These high end beach towels can be produced in approximately 6 weeks and can be fully personalized with an individual’s name. The minimum order is much smaller than a fiber reactive run of towels, and sometimes less than a batch of screen printed towels depending on weights and design.

For both the fiber reactive and the woven jacquards, many factory lines will have a group of stock designs for that full color look and feel. You can embroider your logo into a woven jacquard or screen print your logo on to the stock fiber reactive to make the stock design look like it is your own creation.

If this information on custom printed beach towels was of interest to you, please visit

Promotional Towels- FAQ

Over the weekend my boys went swimming in our backyard pool. I never really looked at all of the towels we have accumulated over the years until now. Last week we began training our staff about the differences in beach towels because so many of our customers are purchasing promotional towels for their events and they were asking a lot of questions.

Beach towels are great for swim teams, school fundraisers, company picnics, beach outings and any other summer event you can think of. We get a lot of questions from those that are tasked to purchase the beach towels for their event. Many have no idea why some towels cost more than others and some can’t figure out why it cost so much to put more than 1 or 2 colors on a towel. 

To solve this, we have put together a sort of cheat sheet. This page explains the towel types, terry loop vs velour, screen printed vs. fiber reactive towels in a clean cut, user friendly form that everyone can understand. If you are in charge or know of someone in your company that will be tasked to order your summer promotional items and they want to know more about beach towels visit our FAQ on towel decoration or call one of our trained staff.