How to Thank Customers without Breaking the Bank

Customized gourmet food gifts are an affordable and memorable way to show appreciation during the holidays.


BRANDON, FLORIDA– While the dog days of summer are upon us, the holidays are just around the corner. And it’s never too early to think about what business gifts you’re going to give clients and prospects this year.


With all the talk of recession, you may think sending gifts this holiday season is a luxury you can’t afford. But Najla Furgason, president of Creative Expressions of Tampa Bay, Inc. says there are many economical gift choices you can select to thank customers and recognize employees without breaking the bank. “And in a time when other firms are cutting back, you’ll be remembered for doing something special,” said Furgason.


Food gifts have broad appeal so they can easily be tied into marketing campaigns to further a company’s branding message. And another appealing aspect of giving gourmet foods during the holidays is that they can be shared—stretching your dollars even further.


But this doesn’t mean you should wait until after Thanksgiving to run down to the local big box retailer, where you’ll find shelves full of cookies, chocolates and cakes that were made during the summer and then packed with preservatives so they last six months until eaten. “Sending a generic, stale tin of sweets sends the message that you felt obligated to give some kind of gift but didn’t have the time or inclination to put much thought into it,” states Furgason. “As a recipient, how would this make you feel?”


Break out of the retail rut and talk to your promotional products professional about what options are available. According to Furgason, “Sending gourmet food gifts that are not only fresh but also customized in some way with your corporate logo reinforces your branding message while showing appreciation for your customers. It’s a win-win situation for you and your clients.”


To select mouth-watering gourmet treats your customers will savor, Furgason offers the following five tips:

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Packaging Can Make Your Promotion!

I recently put together a video for how, with a little money or effort, you can use packaging to make an ordinary logo’d product turn in to an extraordinary gift for extraordinary people. This past week, I received a package in the mail from a local supplier of apparel products. They sent me a sample T-shirt. They could have just tossed the T-shirt in to a priority mail envelope with a letter saying how great and wonderful a vendor they are, or they could have sent the shirt in a plastic mailer bag, both of which I have received previously from other suppliers. Many times these packages were set aside until I had a moment to open them, as I knew that they were probably just samples. However, this box seemed somehow different, there was more of a curiosity to it that made me want to open it right away.

The T-shirt came in a 6 x 6 squared mailer box with a glossy green label that covered the top of the box. When the box was opened the inside revealed a smaller, black pin striped box tied with a simple strand of green wraphia. Wow! I was receiving a gift! How cool, it was not even my birthday!

I was excited to open the box because the presentation was simple, but elegant.  I had no idea what I would find inside. When I opened the black box I found a single sheet of pale green tissue paper covered with a slightly darker green imprint of flowers and leaves. Now my curiosity was really peaked! What was inside?

I pulled back the tissue and inside neatly folded and wrapped, once again with a single strand of the same color green wraphia, I found a black T-shirt made from Bamboo! – Yes, Bamboo. So soft and cuddly that I couldn’t wait to unwrap the shirt and put it on my body, which I promptly did.

Have you ever received a T-shirt from anyone, other than maybe your grandmother, that felt so good and brought this much excitement and anticipation? This is what a little packaging, that probably adds no more than a dollar to the cost of an item, can do for you and the imprinted product you are giving away. Wouldn’t you like all of your marketing ideas to be received this well?