Community Bank Branch Increases Customer Base with Mint Box Promotion

Challenge: The Bank of Newport is a small bank branch that serves the southeastern area of New England. They were established in 1819 and have only 12 bank locations, mostly in Rhode Island. Their challenge over the past years has been to secure more local customers to their community bank by recruiting them away from the large bank branches that have permeated the area. The Bank of Newport wanted an economical promotional gift because they do not have the vast budget of their competitors. They also wanted the product to be useful and endearing to the residents of the area, demonstrating to them that they actually care about the community. The bank has always prided itself on their community efforts and help sponsor numerous events throughout the year. The gift was to be given away at the Newport Bank booth at several of these community festivals during the spring/summer months. Newport contacted their promotional product distributor to find a product that fit the needs of the bank.

Solution: The promotional products team decided that Newport needed a product with resale value and that the product had to prove to the patrons of these neighborhood events that Newport cared about them, unlike the other larger banks in the area. Eventually, the team presented Newport with the advertising mint box. The mint box contains 20-25 peppermints, is recloseable, and is fully customizable on all 5 sides of the box. The mint box offers more advertising space than most products and is printed with 4-color process printed. A box of mints like this is often purchased in the store for over $1.

Result: The mint box promotion was distributed at the Newport booths at several sponsored events through the spring and summer. The advertising box was useful and compact enough to be placed in purses and pockets. This way the potential customer would remember the company name and logo days after the event. After the promotion, the Bank of Newport received many compliments on the product and requests for more by the community. More importantly, the bank saw a 10% increase of new customers in the fall.

If you would like to view more products like this or other advertising candy related promotions, visit us at http://gourmetfoodgiftpeople.com/PromotionalFoodGiftsCandy.asp

Add Some Fun to your Next Business Meeting or Trade show

Most business meetings are boring and no one is really excited to be there except maybe the person they hired to speak or motivate you. Add some fun to your next business meeting or tradeshow by adding items that light up the room.

I remember one year we went to a tradeshow and they had an afterhour’s event. Each attendee who signed up for the afterhour’s event received a light up necklace with the name of the sponsor. These were a huge hit. You would see attendees wearing these every night during the show.  I, to this day remember the sponsor’s name.

There are many other items that can be a fun part of your event. For instance, for night time events, including an installation of officers, a holiday party, a tradeshow appreciation dinner and other evening type events you could add your logo or sponsors logo to light up ice cubes, light up beer glasses, margarita glasses, shot glasses or even light up wine glasses. The possibilities are endless, and think of all the fun that will be anticipated as attendees walk in to a dimly lit room with glowing Drinkware. Your event will be talked about for weeks afterward and your logo will go home with the attendee for even further impressions.

Light up items are great for tradeshow give-a-ways too. Everyone loves to receive gifts that glow or change colors. Try handing out a light up clock, calculator or computer mouse at your next event. You will have them lining up to your booth to get a light up item imprinted with your logo. Of course you should establish rules ahead of time, like the attendee should listen to your spiel before you just hand one over, or possibly only give them to your better customers and have an item like a LED tip light up pen for the attendees that are new to you.

Companies Use Promotional Items To Attract Graduates

As hiring is picking up in 2011, a new survey from ASI shows (Advertising Specialty Institute) that an increasing number of companies are using promotional products this year to court college graduates. The exclusive study from ASI shows that 56% of human resources professionals say promotional products imprinted with a company’s name or logo convey a positive image when distributed during job fairs and other recruiting efforts.

Of those surveyed, 55% say they use promotional pens in their recruiting efforts, and 41% use logoed items like T-shirts, calendars and high-tech accessories in conjunction with hiring. This enhanced use of ad specialty items in recruiting efforts comes as companies are increasing their rate of hiring recent college graduates. After several slow years, employers are actively recruiting on campuses again, and hiring is up 19.3% for 2011 college graduates compared to the Class of 2010, according to surveys by the National Association of Colleges and Employers, a research group.

When it comes to attracting top grads, unusual and useful branded items are essential to drive word-of-mouth conversation and branding exposure, said Jessica Miller-Merrell, CEO of Xceptional HR, a human resource consulting firm. “Companies need to bring their A game to job fairs, conferences and other events where they recruit and engage candidates,” said Miller-Merrell. “Items need to be original, interesting and applicable to the audience. Interactive giveaways are one of the most effective tools, as well as interesting and unusual pins and items that appeal to the audience.”

Be sure to check out some of the hottest logo items on http://ceshoppes.logomall.com

Ways Your Business Can Save Money

Reprinted
from http://www.SmallBusinessNewz.com
|  By Abby Johnson, Staff Writer

Every business likes to save money,
but when it comes to what
should be cut to save the money; many businesses are at a loss. So, before you
make the difficult move to cut budgets and maybe even staff, think about ways
you can cut your office expenses.

As pointed out in this video,
you would be surprised at how much money can be saved just from your office
alone. Business consulting expert
Ken Gaebler of Gaebler
Ventures
said that office expenses can amount up to as much as 5 percent of
total revenues for small businesses.

He went on to say, "Every
dollar you save on office expenses is a dollar that can be used to grow the
business."

In order to cut your office costs, you should consider operating virtually
as much as possible. The Internet provides numerous ways to communicate, which
makes the idea of running a business virtually feasible.

Secondly, try
re-negotiating your lease
. Since office vacancies are currently
on the rise, landlords are willing to be flexible to keep their tenants and
keep them happy.

Thirdly, you might want to think about sharing
your office space
with another business. This could also be an
opportunity to increase your sales by working closely with a complimentary
business.

 

The
fourth way you could reduce costs is by utilizing
economic development zones
. Some communities have these areas
which offer tax deductions along with other perks. If your town does not have
these zones, contact your city officials.

Lastly, you could try finding
short-term rentals
. The advantage of short-term rental
properties is that they eliminate being locked into a long-term contract. If
you have a week-to-week or month-to-month agreement, you wouldn't have to worry
about your contract if you needed to take a drastic measure, such as
downsizing.

You can also cut costs by utilizing used furniture and using energy efficient
light bulbs. In addition, businesses can save on printing, ink cartridge,
postage, and telephone expenses by enforcing electronic communication and
storage.