Increase your Marketing Efforts in a Down Economy

I recently read an article from Denny Hatch’s Business Common Sense. The article was about Bloomingdale’s catalog being discontinued after being in circulation for over 120 years. It seems that the state of the economy and the internet is the cause of this tragedy. I have heard so many times over the years that when there is an economic down turn the marketing department is the first thing to go at a company. Instead of spending more money to attract more business, many companies get rid of their marketing departments or at least scale them down.

Since I come from a marketing background, this never made sense to me. So this year, as the economy wanes Creative Expressions has decided to heat things up! Instead of “throwing in the towel”, as Denny put it, we have decided to ramp up our marketing efforts.

We hired a graphic artist to create our mail outs. We hired a PR firm to write our press releases, and we are having a Corporate Gift Give Away Contest to get more Marketing directors, Human Resource directors and Sales directors interested in our company and the corporate and promotional gifts we can provide. We decided that possibly the promise of a music download to all qualified entrants would be a nice give away. We could mail out T-shirts, a mug or a related promotional product, but our company is not your typical promotional products company and since we are a bit different, so has to be the giveaway.

We are able to provide proven, successful, result driven promotions by using music downloads and cell phone entertainment cards to help with employee recruiting, tradeshow marketing, customer motivation and a myriad of different ideas. Because this is not your normal promotional product, we thought we could illustrate this by being our own case study using a product that we sell. And of course there is the Grand Prize, the winner’s choice of an X-box 360 or a $400 gas card!

From Denny’s Takeaway Points to Consider he said “Marketing is war—a fight for your share of market and wallet. It is nothing less” – to this I say we are joining the fight by increasing our marketing efforts. There will be no quitters here!

Excellent Customer Service


Companies are only as good as the products they deliver, and only as good as their last order. I truly believe this is true. A lot of problems can occur between the time an order is placed and the time it arrives in our customers hands. Partnering with a distributor that has integrity allows our customers to spend less time monitoring their order and more time to do their business.

If a company does not have strict operating procedures, orders will need to be redone, and that costs time and money for everyone. When we attended the E-myth seminars a few years back we realized that there was serious need to build a procedure for each and every part of the order. We believe it works very well and we have received numerous compliments on our attentive customer service.

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Does your Promotional Products Consultant understand Proposition 65? They should.

Proposition 65, also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, has been around for more than 20 years. It had not become widely know until August 2007, when Mattel, Inc., the world’s biggest toymaker, issued a toy recall for more than 20 million Chinese-made products. Then came the toothpaste recall, dog food recall, and the lunch bag recall for a high content of lead over the past few months. Proposition 65 was originally a health measure created to protect the people of California. Companies cannot discharge toxic chemicals into the states sources of drinking water, or expose people in the state to the toxic chemicals without prior warnings.

So What Does This Mean to You, the Purchaser of Promotional Items?

Purchasing products that are non-compliant, from a Promotional Consultant, who does not verify that the products being sold to you are socially compliant, and /or Proposition 65 compliant could jeopardize your company’s reputation. If your company purchases products for National Tradeshows and these products end up in California without the proper warning labels you could become liable for distributing a product without the warning information.  You should always let your promotional consultant know if the product that you are purchasing will be distributed in California at any time. The law says that if goods made, sold or distributed in California contain “significant levels” of any of the toxic chemicals provided in their annual list, the business selling, manufacturing or distributing these items MUST include a warning label when shipping the merchandise.

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